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Introducing Iceland as the Environmental Champion Award sponsor

Introducing Iceland as the Environmental Champion Award sponsor

Date: 25th October 2019 | By: national

We are delighted to announce Iceland as the sponsor for the Environmental Champion Award at the upcoming National Children of Wales Awards.

Iceland Foods Ltd is a British supermarket chain with its headquarters based in Wales. They emphasize the sale of frozen foods, yet also provide non-frozen grocery items.

Iceland is a firm favourite among UK shoppers, known for their affordable prices and high-quality food. Their memorable slogan, “That’s why mums go to Iceland”, is ingrained in the UK’s collective memory, and highlights Iceland’s target market of families.

Providing nutritional, affordable food is central to Iceland’s ethos as a company. It’s important to them that children have access to healthy food that won’t break the bank.

In 2018, Iceland announced that it would end the use of plastic for all its own-brand products by 2023, highlighting their commitment to the environment.

Richard Walker, Managing Director of Iceland, said:

“Iceland is delighted to sponsor the Environmental Champion Award to celebrate the most inspiring young environmentalists in Wales. The growing movement from young people raising awareness of global environmental issues gives me great hope for the future.

“As the biggest company in Wales, we are incredibly proud to recognise the fantastic work being done by the next generation of activists and potential future leaders of our country”.

Blanche Sainsbury, the founder of the National Children of Wales Awards, added:

“We are thrilled that Iceland have chosen to sponsor the Environmental Champion Award. Their involvement with this award is a perfect fit: their work to cut plastic waste has made them a forerunner in the move towards more environmentally responsible supermarkets.  Without the backing of businesses like Iceland, awards such as this would not be possible.”