Businesses show generosity for first National Children of Wales Awards

A bespoke design by acclaimed international fashion designer Jayne Pierson, the use of a super yacht for three days and a box at the Royal Albert Hall are just some of the prizes that will be available at the National Children of Wales Awards thanks to the generosity of the business community.

The National Children of Wales Awards will take place at the Celtic Manor on April 3, 2020. The organisers aim to raise £100,000 at the event, which will be distributed to four charities in Wales that help children: The Teenage Cancer Trust, Dreams & Wishes, the National Society for the Prevention of Cruelty to Children (NSPCC) and the Bluestone Foundation.

The event has already attracted remarkable support from the business community with all award categories now sponsored for the evening – though opportunities remain for businesses to get involved by supporting other aspects of the event.

The event’s two main sponsors are The Trade Centre Wales, one of the largest and fastest growing used car companies in the UK, and Bidfood, one of the largest food wholesalers in the UK.

The category sponsors are: 1192 Laser & Beauty Clinic, Andrew Rees & Sons Butchers, Barclays, Bibendum Wine, DWJ Group, DWJ Wealth Management, Gower College Swansea, Iceland Foods, Joe’s Ice Cream, MGY, Mitre Linen, Princes Gate, Principality Building Society, RedKite Solicitors, Sytner BMW and Thomas Recruitment Group.

But the event hopes to add even more extraordinary auction prizes to the roster – giving it every chance of exceeding its £100,000 target for the evening.

Blanche Sainsbury, chair of the Bluestone National Park Resort and founder of the National Children of Wales Awards, said:

“Companies from across Wales have demonstarted remarkable generosity in their support for the inaugural National Children of Wales Awards through both backing the event as sponsors and by offering some extraordinary auction prizes. We have been blown away by the support for this event so far and we are delighted to still be speaking to a number of businesses and individuals about additional prices and sponsorship opportunities.”

Some 15 children will be recognised at the awards. The categories focus on diversity, bravery, sporting achievements, and will recognise children who help others through championing causes, caring and fundraising.

The prestigious event will feature male voice choir Only Men Aloud, the winners of BBC talent show Last Choir Standing; Angelicus Celtis, a choir of Welsh schoolgirls who reached the semi-final of Britain’s Got Talent in 2017; and the event will also feature performances from Motionhouse, a world-class dance-circus production company.

Anyone interested in sponsoring the awards, buying a table or donating an auction prize, please contact Mark Hillary at:

We are delighted to announce that the 1192 Laser & Beauty Clinic are sponsoring the Child of Courage Award at the National Children of Wales Awards.

The 1192 Laser & Beauty Clinic is considered one of the leading clinics and beauty salons within its field. The clinic is in Swansea, and its owner, Donnalee Alford, works alongside some of the country’s leading laser manufacturers.

The team at 1192 have established a reputation for high quality treatments, ranging from manicures to fat reduction technologies.

Of its involvement with the National Children of Wales Awards, owner, Donnalee Alford, said:

“As a mother, I’ve always been moved to see children of all ages doing great things for their families, for others, and for their local communities. It brings great warmth to my heart. I want to take any opportunity I can to help the National Children of Wales Awards give recognition to these inspirational children and their stories.

“The Child of Courage category particularly resonated with me. I am always amazed at how young people can make so much out of life, demonstrating strength beyond their years, even in the face of great adversity. It really reminds me just how much we take for granted in life.”

Blanche Sainsbury, the founder of the National Children of Wales Awards added:

“I’m thrilled to welcome 1192 Laser & Beauty Clinic as one of the sponsors of the National Children of Wales Awards. It’s inspirational to see how many businesses have engaged with our mission to celebrate the inspirational achievements of the young people of Wales, while raising money for charities in Wales dedicated to helping children. Without businesses like 1192 Laser & Beauty Clinic, these awards could not happen.”