Businesses show generosity for first National Children of Wales Awards

A bespoke design by acclaimed international fashion designer Jayne Pierson, the use of a super yacht for three days and a box at the Royal Albert Hall are just some of the prizes that will be available at the National Children of Wales Awards thanks to the generosity of the business community.

The National Children of Wales Awards will take place at the Celtic Manor on April 3, 2020. The organisers aim to raise £100,000 at the event, which will be distributed to four charities in Wales that help children: The Teenage Cancer Trust, Dreams & Wishes, the National Society for the Prevention of Cruelty to Children (NSPCC) and the Bluestone Foundation.

The event has already attracted remarkable support from the business community with all award categories now sponsored for the evening – though opportunities remain for businesses to get involved by supporting other aspects of the event.

The event’s two main sponsors are The Trade Centre Wales, one of the largest and fastest growing used car companies in the UK, and Bidfood, one of the largest food wholesalers in the UK.

The category sponsors are: 1192 Laser & Beauty Clinic, Andrew Rees & Sons Butchers, Barclays, Bibendum Wine, DWJ Group, DWJ Wealth Management, Gower College Swansea, Iceland Foods, Joe’s Ice Cream, MGY, Mitre Linen, Princes Gate, Principality Building Society, RedKite Solicitors, Sytner BMW and Thomas Recruitment Group.

But the event hopes to add even more extraordinary auction prizes to the roster – giving it every chance of exceeding its £100,000 target for the evening.

Blanche Sainsbury, chair of the Bluestone National Park Resort and founder of the National Children of Wales Awards, said:

“Companies from across Wales have demonstarted remarkable generosity in their support for the inaugural National Children of Wales Awards through both backing the event as sponsors and by offering some extraordinary auction prizes. We have been blown away by the support for this event so far and we are delighted to still be speaking to a number of businesses and individuals about additional prices and sponsorship opportunities.”

Some 15 children will be recognised at the awards. The categories focus on diversity, bravery, sporting achievements, and will recognise children who help others through championing causes, caring and fundraising.

The prestigious event will feature male voice choir Only Men Aloud, the winners of BBC talent show Last Choir Standing; Angelicus Celtis, a choir of Welsh schoolgirls who reached the semi-final of Britain’s Got Talent in 2017; and the event will also feature performances from Motionhouse, a world-class dance-circus production company.

Anyone interested in sponsoring the awards, buying a table or donating an auction prize, please contact Mark Hillary at:

We’re delighted to announce that Bibendum Wine is sponsoring the Young Leader Award at the inaugural National Children of Wales Awards.

Bibendum Wine is a London-based wine, beer, and spirits merchant. The company delivers excellent customer service across England, Wales, Scotland and Northern Ireland.

Over 90% of their 260 wine producers are exclusive, which means that they have access to some of the finest winemakers in the world.

As well as providing excellent wines, Bibendum Wine seeks to help others in their business ventures. The company has a knowledgeable sales team, an award-winning training team, and in-house designers dedicated to helping other businesses provide better drinks to their customers.

Of its involvement in the National Children of Wales Awards, Area Sales Manager, Chris Rogers, said:

“Bibendum Wine are delighted to be involved with the NCWAs and are proud to be sponsoring the Young Leader Award.

“With the myriad of challenges that many of our communities are encountering, it’s more important than ever that we all find the courage to confront them. But to do that, we need leaders to take those challenges and inspire the people around them to begin to make a difference.

“This is never an easy task, but this is exactly what the children in this category have done, and we are honoured to be a part of recognising them and their achievements.”