Rory’s Story


The National Children of Wales Awards are thrilled to be supporting the NSPCC (The National Society for the Prevention of Cruelty to Children), a charity campaigning and working in child protection in the United Kingdom and the Channel Islands.

The wellbeing of children and young people is central to what the NSPCC stands for. They have been operating for the past 100 years, relying on public donations for 90% of their funding.

Startling statistics show that 1 in 5 children across the UK will suffer from domestic abuse or neglect.

Rory was one of those children.

Ever since he was a young boy, Rory’s step-father would routinely abuse him.

He was a builder by trade, and his strength rendered Rory powerless.

His step-father would also sexually abuse his mother most nights, leading Rory to feel trapped and scared.

These experiences led Rory down a dark path of suicidal thoughts.

He explains one suicide attempt, saying:

“I jumped out of my bedroom window and broke my leg. He came outside, seen what I’d tried to do, laughed it off, and said I can stay there until I freeze. Then he slammed the door, and I slept outside that night with a broken leg.”

Rory explained that his step-father would give him a list of everything he had done wrong, and would force Rory to write him an apology letter.

When writing this letter, Rory had to hold one of his hands flat on the table. Whenever he made a mistake, his step-father would bend one of his fingers back until it popped. This led to Rory’s entire right hand being broken.

Throughout his abuse, Rory was told that if he said anything, his step-father threatened to murder his mother in front of him, and then murder him.

Rory’s ordeal finally came to an end when his step-father was arrested for trying to murder his mother and younger sister, as Rory’s auntie had caught him in the act.

The trauma resulted in Rory being diagnosed with severe depression, and led to another suicide attempt.

He decided to reach out to the NSPCC, and soon began regular counselling sessions which completely changed his life. Of these sessions, he said:

“If it wasn’t for the amazing counsellor at the NSPCC, I would either be dead right now, or in a very dark place.”

There are countless other children who, like Rory, have been through unimaginable trauma but who have found solace with the NSPCC.

Supporting the NSPCC is a very proud moment for us, and we hope that other children like Rory, who are too afraid to speak out, will find the help that they desperately need through this fantastic charity.

The National Children of Wales Awards are proud to be supporting the NSPCC (National Society for Prevention of Cruelty to Children) Cymru/Wales, helping it continue its work supporting children, young people and their families throughout Wales.

One aspect of this work is its service to schools. Every week of the school term trained volunteers and staff from the Schools Service at NSPCC Cymru/Wales deliver free ‘Speak out. Stay safe’ assemblies and workshops to local primary school children. The sessions empower children, aged 5-11, to understand how to recognise and report abuse in an accessible, interactive, and age-appropriate way.

Offered free of charge to every primary school, in the last academic year the children’s charity delivered the safeguarding sessions at 436 primary schools across Wales, reaching 80,257 children with the help of its popular mascot, Buddy.

In the average primary school classroom, at least two children have suffered abuse or neglect. That’s why it is vital that children are equipped with the knowledge and skills to speak up if something doesn’t feel right, assured that a trusted adult, such as a teacher, will act to keep them safe.

“It can be difficult for teachers and parents to know how to tackle this sensitive but incredibly important subject,” said Candia Crosfield, Schools Manager – South West and Wales Region.

“Through our Speak out. Stay safe. programme we talk to children about the different types of abuse and let them know there are people out there who can help them.”

NSPCC Cymru/Wales is able to offer this important service to primary schools thanks to donations, which the charity relies on to fund 90% of its operations. A donation of £3 can help the Schools Service team reach one primary school pupil, giving them the knowledge to know what to do when something isn’t right. A £90 donation will cover the costs of delivering an assembly to 30 primary school pupils, and £580 will help reach a whole school of children.

Tailored workshops are available for SEND schools, and assemblies and workshops can be delivered in Welsh and English.

Schools can request an NSPCC school visit via the NSPCC Learning website at

Anyone interested in volunteering for the Schools Service in Wales can contact 0121 227 7577 or email The service is currently appealing for more Welsh-language speaking volunteers.

A bespoke design by acclaimed international fashion designer Jayne Pierson, the use of a super yacht for three days and a box at the Royal Albert Hall are just some of the prizes that will be available at the National Children of Wales Awards thanks to the generosity of the business community.

The National Children of Wales Awards will take place at the Celtic Manor on April 3, 2020. The organisers aim to raise £100,000 at the event, which will be distributed to four charities in Wales that help children: The Teenage Cancer Trust, Dreams & Wishes, the National Society for the Prevention of Cruelty to Children (NSPCC) and the Bluestone Foundation.

The event has already attracted remarkable support from the business community with all award categories now sponsored for the evening – though opportunities remain for businesses to get involved by supporting other aspects of the event.

The event’s two main sponsors are The Trade Centre Wales, one of the largest and fastest growing used car companies in the UK, and Bidfood, one of the largest food wholesalers in the UK.

The category sponsors are: 1192 Laser & Beauty Clinic, Andrew Rees & Sons Butchers, Barclays, Bibendum Wine, DWJ Group, DWJ Wealth Management, Gower College Swansea, Iceland Foods, Joe’s Ice Cream, MGY, Mitre Linen, Princes Gate, Principality Building Society, RedKite Solicitors, Sytner BMW and Thomas Recruitment Group.

But the event hopes to add even more extraordinary auction prizes to the roster – giving it every chance of exceeding its £100,000 target for the evening.

Blanche Sainsbury, chair of the Bluestone National Park Resort and founder of the National Children of Wales Awards, said:

“Companies from across Wales have demonstarted remarkable generosity in their support for the inaugural National Children of Wales Awards through both backing the event as sponsors and by offering some extraordinary auction prizes. We have been blown away by the support for this event so far and we are delighted to still be speaking to a number of businesses and individuals about additional prices and sponsorship opportunities.”

Some 15 children will be recognised at the awards. The categories focus on diversity, bravery, sporting achievements, and will recognise children who help others through championing causes, caring and fundraising.

The prestigious event will feature male voice choir Only Men Aloud, the winners of BBC talent show Last Choir Standing; Angelicus Celtis, a choir of Welsh schoolgirls who reached the semi-final of Britain’s Got Talent in 2017; and the event will also feature performances from Motionhouse, a world-class dance-circus production company.

Anyone interested in sponsoring the awards, buying a table or donating an auction prize, please contact Mark Hillary at:

The National Children of Wales Awards are thrilled to be supporting the NSPCC, also known as the National Society for the Prevention of Cruelty to Children.

The NSPCC is dedicated to protecting children across the UK from appalling accounts of abuse and neglect, aiming to transform society to ensure the children of the future are safe.

The charity is trying to tackle the all-too-often hidden crime of child sexual exploitation, often referred to as CSE, by working in partnership with regional agencies and bodies.

In Wales, the pioneering ‘Protect and Respect’ scheme is making a difference vulnerable young people who are sadly at risk.

It is offered at two of the three Welsh NSPCC centres in Prestatyn and Swansea and it is aimed 11 to 19 year olds and covers three key areas – protection, risk reduction and recovery.

Delivered through partnership working, the charity is working alongside North Wales Police and other agencies to help keep children safe for the threat of abuse.

In Prestatyn, practitioners from the NSPCC regularly work with the force’s specialist team.

Police officers gather intelligence about CSE so they can identify the current picture across North Wales – where it’s happening, who are the victims and who is responsible.

Following a referral, specially-trained practitioners meet the young person at risk and carry out an assessment, beginning the process of assessing and addressing their needs.

Through a combination of one-to-one sessions and group work, practitioners may work with a child for up to six months but it can be longer. Meanwhile the force’s specialist team maintains a supporting role in the initiative and stays in contact with young people it refers to us, offering help when required.

Importantly, the service offers bespoke support – for example, it is provided in Welsh when it is the spoken language of the young person.

The North Wales Safeguarding Children’s Board, which includes the NSPCC, six local authorities, the local police force and health board plus key stakeholders, was also the first regional statutory body in the UK to adopt the NSPCC’s harmful sexual behaviour (HSB) framework, in part due to the work of ‘Protect and Respect’.

Partnerships like this are vital in the NSPCC’s ongoing battle to keep children safe.

The work of the NSPCC in their plight to prevent children from becoming victims of abuse is truly admirable. Countless lives have no doubt been improved or repaired due to their work, which is mostly funded by public donations.

Even a small donation can make a world of difference.

£3 could pay for the ‘Speak Out, Stay Safe’ programme to reach one primary school child, giving them the knowledge to protect themselves from abuse.

£4 could pay for one trained volunteer counsellor to answer a child’s to Childline.

£5 could cover the cost of answering a call to the NSPCC helpline.

£25 could pay for a trained practitioner to deliver one hour of Pregnancy in Mind to help new parents with the ups and downs of having a baby.

We are confident that proceeds from the National Children of Wales Awards will go towards improving the quality of life of children in Wales, as well as across the UK.

One of the four charities the National Children of Wales Awards is supporting is the NSPCC.

One in five children in the UK have suffered abuse or neglect and the NSPCC work tirelessly to protect children today and prevent abuse from happening tomorrow.

The NSPCC is driven to support children and young people who are subjected to abuse – they say, “as long as there’s abuse – we’ll fight for every childhood”. The NSPCC is a UK’s leading children’s charity fighting to end child abuse – remaining committed to their mission for over 100 years.

90% of the charity’s income comes from public donations – which just shows how important it is to help continue to raise money for charities that so heavily relies on the public’s generosity.

One of the initiatives the charity runs is their ‘Speak out. Stay safe’ programme, which was successful delivered to 8,000 schools in 2017. As part of this initiative, the charity’s specially trained staff and volunteers hold interactive assemblies and workshops, with the help of their mascot, Buddy. They cover topics like bullying and abuse, but without using scary words or adult language.

The charity holds presentations in assemblies for children aged 5-11, where pupils can learn about the different types of abuse, in a child-friendly and age appropriate way. The presentations are followed by a one-hour classroom workshop for children in Year 5 and 6 (Wales and England) and P6 and 7 (Scotland and Northern Ireland). During the workshop, pupils explore the topics in more detail using engaging exercises to look at different situations to decide what’s OK and what isn’t.

Patrick Weaver, Assistant Director of Fundraising and Engagement (Communities) at NSPCC, comments:

We are delighted to be part of the inaugural National Children’s Awards of Wales and to be supported by the Bluestone Foundation alongside other great charities working hard on behalf of children in Wales.

 One in five children in the UK have suffered from abuse and neglect. The NSPCC’s fights to change childhood by working to prevent abuse ever happening in the first place, to support children who have suffered abuse and to campaign to make safer childhoods for all. This work is only made possible through the dedication of our supporters.

 Everyone here at the NSPCC Cymru joins me to say a huge thank you for this fantastic support in fighting to keep children right across Wales safe.