The Importance of Corporate Social Responsibility

Corporate social responsibility is becoming an increasingly vital concept for companies to adopt. Read on to discover how our two Headline Sponsors, The Trade Centre Wales and Bidfood, embrace their corporate social responsibility.

Corporate social responsibility is crucial for any business. It’s a way for companies to hold themselves socially accountable, whether that’s through partnering with a charity or sending employees to help at a volunteer litter-pick.

Participating in community orientated and environmentally focused events demonstrates that the business is trying to be as responsible as possible. Not only are these events excellent for the company’s image, they will also reassure the community that the company is doing its best for people and for the planet, as well as focusing on profit.

The Trade Centre Wales, one of the Headline Sponsors for the inaugural National Children of Wales, is no stranger to corporate social responsibility. The Trade Centre Group is actively involved with community initiatives, as well as fundraising. The company works with the NSPCC (National Society for the Prevention of Cruelty to Children), helping to raise thousands of pounds towards providing vital support to children in desperate need of it. Trade Centre Group also frequently engages members of staff in volunteer roles for local charity drives. Every Trade Centre Group showroom has its own Charity Committee, charged with organising or sourcing charitable events for the company to get involved in.

The company also engages with the community by supporting various local grassroots sports teams and clubs.

Sponsoring the National Children of Wales Awards is another element of its corporate social responsibility drive. Explaining the reasons behind it, Mark Bailey, Chairman, Trade Centre Group, said:

“When we heard about the amazing work made possible because of the National Children of Wales Awards, we wanted to get involved and do our bit to help make a difference.

“The causes that will benefit from these awards are very close to our hearts, and everyone here is honoured to help raise awareness of the National Children of Wales Awards and the causes it supports.”

The second Headline Sponsor for the National Children of Wales Awards, Bidfood, also takes corporate social responsibility seriously.

When Bidfood heard about the National Children of Wales Awards, they saw a great opportunity to give something back to the community. They also recognised that this is the first National Children of Wales Awards, and saw an opportunity to support a fantastic cause for years to come.

Nick Sullivan, Head of Freetrade Sales, said:

“When Blanche Sainsbury, founder of the National Children of Wales Awards, mentioned the Awards to us, we jumped at the opportunity. As a company, we are passionate about giving back to the community, and this is a fantastic way to do so.

“We are so excited about being a Headline Sponsor for the Awards, and we hope that we can continue to support the event over the upcoming years.”

Bidfood’s company motto is “Care, Share, and Dare”. Simply put, they encourage employees to care about what they do, work together to make great things happen, and take brave steps to deliver extraordinary results. When presented with the opportunity to be a Headline Sponsor of the National Children of Wales Awards, Bidfood saw their “Care, Share, and Dare” policy come to life. Their company values, which are nurtured under this policy, go hand in hand with the NCWAs, and they couldn’t wait to get involved.

They’re also the driving force behind plate2planet, a leading online initiative dedicated to creating positive change for sustainability in foodservice.

Plate2planet acts as a central hub, bringing organisations together to share best practice and to help take the industry’s sustainability agenda forward.

Bidfood also signed up to the WRAP Courtauld Commitment 2025, which aims to reduce the resources needed to provide food and drink in the UK by 20% in 10 years, and they are part of the Planet Mark sustainability certification programme, which requires evidence of measurable reductions in our carbon footprint.

Bidfood supports more than 260 local and national charities, as well as local community projects, through fundraising and volunteering opportunities, particularly in relation to food poverty and holiday hunger schemes.

The National Children of Wales Awards are so pleased to have such charitable, socially aware companies as Headline Sponsors. We are thrilled that the Trade Centre Wales and Bidfood want to be involved with the Awards, and we are so excited to see what these partnerships will bring.

The inaugural National Children of Wales Awards has unveiled a list of high-profile sponsors, who have committed to support and deliver the event through to its climax on April 3, 2020.

The Trade Centre Wales, one of the largest and fastest growing used car companies in the UK, and Bidfood, one of the largest food wholesalers in the UK, have committed to support the event as headline sponsors.

Mark Bailey, Chairman of the Trade Centre Wales, said:

“We are extremely proud to be supporting the inaugural National Children of Wales Awards. It is hard to envisage a more befitting event, closely aligned with our ethos and values, than recognising the contribution of children within our great nation.”

Nick Sullivan, Head of Freetrade Sales at Bidfood UK, commented:

“We are honoured to be part of a project that shines a light on tremendously brave children and young people who regularly face hardships and challenges in everyday life. Community engagement is extremely important to Bidfood as a business, which is why we make it part of our mission to regularly support our local communities across Wales.”

Meanwhile, the event has secured the support of a number of other companies as category sponsors. These companies are: Joe’s Ice Cream, RedKite Solicitors, 1192 Laser & Beauty Clinic, Forrest Print, Iceland Foods, Princes Gate, Andrew Rees & Sons Butchers, MGY, Principality Building Society, Barclays, Mitre Linen, Thomas Recruitment Group, PwC and Bibendum Wine.

The event is working with a number of other companies to provide support to the award winners. Packages are available to help fund a stay at the Bluestone Resort, and at the Celtic Manor on the evening of the event.

The National Children of Wales Awards was founded and launched by Blanche Sainsbury, chair of Bluestone National Park Resort and the Bluestone Foundation, the company’s charitable foundation.

Fifteen award categories will focus on diversity, bravery, courage, sporting achievements, and children who help others through championing causes, caring and fundraising. Full details of all the categories and how to enter can be found at the website: www.nationalchildrenofwalesawards.org

The organisers aim to raise £100,000 at the event, which will be distributed to charities in Wales dedicated to helping children. The Teenage Cancer Trust, Dreams & Wishes and the National Society for the Prevention of Cruelty to Children (NSPCC) will all benefit from the event, as will the Bluestone Foundation.

The Bluestone Foundation works with many local charities in Pembrokeshire, while the Bluestone National Park Resort has, for many years, aided charities including Dreams & Wishes, which helps seriously ill children enjoy precious holiday time with their families.

Blanche Sainsbury, chair of Bluestone National Park Resort and founder of the National Children of Wales Awards, said:

“The support of the local business community so far has been fantastic and exceeded our expectations. The fact is, that without this support, these awards would simply not exist. We are very grateful for those that have committed so far, but we are still seeking more companies to work with and also seeking prizes for the auction. I would urge anyone interested in getting involved in these awards to contact us.”

Anyone interested in sponsoring the awards, buying a table or donating an auction prize, please contact Mark Hillary at: mhillary@bluestonewales.com

One of the two overall sponsors for the National Children of Wales Awards has been revealed as The Trade Centre Wales.

The Trade Centre Wales is the largest used car sales company in Wales. With headquarters in Neath, it also has showrooms in Merthyr Tydfil and Abercynon. It also trades outside Wales under the brand name The Trade Centre UK. This part of the business has three outlets so far but is expanding rapidly.

The Trade Centre Wales is a family-run business which prides itself on providing the highest quality used cars at the best value possible. It sells more than 40,000 used cars per year.

Mark Bailey, Chairman of the Trade Centre Wales, said:

“We are extremely proud to be supporting the inaugural National Children of Wales Awards. It is hard to envisage a more befitting event, closely aligned with our ethos and values, than recognising the contribution of children within our great nation.”

Blanche Sainsbury, the founder of the National Children of Wales Awards, added:

“We are extremely grateful for the support of The Trade Centre Wales. It is a family company with strong roots in the Welsh community and, as such, a perfect partner for this event. Without the backing of such businesses, awards such as this would not be possible.”