Blanche Sainsbury Archives | Child of Wales Awards

The daffodil: a symbol of growth and hope

We are thrilled to unveil our new logo for the Child of Wales Awards 2024. As we look ahead to this year’s event – taking place at Swansea Arena on September 27, 2024 – we felt it was the perfect time to refresh our branding to better reflect the essence of our mission and the spirit of the children we celebrate.

In previous years, our logo featured a star, symbolising the shining achievements and potential of the young individuals we honour. This year, on the back of an in-depth brand review and collaboration with Rebel Lion Advertising, we are excited to introduce a new emblem that captures the heart and soul of Wales and its people: the daffodil. The daffodil is not only the official flower emblem of Wales but also a powerful symbol of growth, resilience, and hope.

Why the daffodil?

The daffodil holds a special place in Welsh culture and identity. It is a flower that blooms in early spring, a time of renewal and new beginnings. For the Child of Wales Awards, the daffodil represents the incredible journeys of the children we celebrate – journeys filled with perseverance, courage, and the promise of a bright future.

The shift from the star to the daffodil in our logo is more than a mere design change. It signifies a deeper connection to the heritage and values of Wales. The daffodil stands as a testament to the strength and resilience of the young nominees we celebrate, whose stories of overcoming adversity, helping the community, and achieving great things inspire us all.

Our new logo is a vibrant, modern depiction of a daffodil, designed to evoke feelings of warmth, hope, and growth. The bright yellow petals representing the optimism and energy of youth. This fresh design is a fitting tribute to the spirit of the awards and the incredible children we honour.

Blanche Sainsbury, our Founder, said:

“The decision to update our logo was driven by our commitment to continuously evolve whilst staying true to our mission. We felt it was time for a refresh that better encapsulates the stories and achievements of our nominees. We embarked on that journey with Rebel Lion Advertising who help us conduct an in-depth review of the brand. We wanted a symbol that not only honours their past accomplishments but also looks forward to their future potential. The daffodil, with its rich symbolism and deep ties to Welsh culture, was the perfect choice.

“As we prepare for the Child of Wales Awards 2024, we are excited to embark on this new chapter with a logo that truly reflects the heart of our event. We hope that the new design will inspire and resonate with our supporters, partners, and, most importantly, the incredible children we celebrate each year.

“Thank you for being part of this journey with us. We look forward to seeing you at the awards ceremony and celebrating the outstanding achievements of Wales’s young heroes.”

James Alloway, Business Development Director at Rebel Lion, said:

“Rebel Lion are profoundly honoured and deeply moved by our role as the Creative Partner for the Child of Wales Awards. Collaborating with Blanche and Mark has been not just a pleasure but a truly inspiring experience, as their unwavering passion and dedication to these awards are nothing short of extraordinary.

With the creation of a new brand identity that beautifully incorporates the daffodil, a symbol resonating deeply with Welsh heritage. Additionally, we are incredibly proud to have the opportunity to produce videos that capture the heartwarming and inspiring journeys of the winners.

We are eagerly anticipating the celebration of these remarkable individuals on September 27th, and we cannot wait to honour their incredible achievements.”

Nominations for the 11 categories of the Child of Wales Awards 2024 will remain open until June 10, 2024. To nominate a deserving young person in any of our categories, click here.

As we prepare to celebrate the outstanding achievements of children and young people across Wales at the upcoming Child of Wales Awards, we are delighted to recognise the invaluable support of Budget Carpets, our Winners Support Package Sponsor. With their commitment to providing quality flooring solutions, Budget Carpets plays a vital role in supporting the winners of the Child of Wales Awards.

About Budget Carpets – Winners Support Package Sponsor

Budget Carpets is a trusted provider of quality flooring products and services, dedicated to enhancing the comfort and aesthetics of homes and businesses across Wales. As the Winners Support Package Sponsor of the Child of Wales Awards, Budget Carpets demonstrates its commitment to supporting initiatives that celebrate the achievements and contributions of children and young people.

Through its partnership with us, here at the Child of Wales Awards, Budget Carpets sponsorship will ensure that the winners – and two guardians – are able to enjoy the awards night to the maximum with the full VIP treatment.

David Roberts, Managing Director, Budget Carpets, said:

“Budget Carpets is thrilled to be the Winners Support Sponsor for the Child of Wales Awards. We are committed to providing support and encouragement to the deserving winners as they embark on their inspiring journeys ahead.”

Blanche Sainsbury, Founder of the Child of Wales Awards, added:

“We are grateful for the support of Budget Carpets as our Winners Support Package Sponsor. With Budget Carpets’ assistance, we can celebrate the achievements of young individuals and provide them with the support they need to pursue their dreams.”

As we celebrate the partnership between Budget Carpets and the Child of Wales Awards, we recognise the importance of creating supportive environments that empower young people to reach their full potential. Together, we continue to celebrate the remarkable accomplishments of children and young people, inspiring hope and positive change for generations to come.

One such partner is the Ascona Group, whose support and dedication play a crucial role in honouring the extraordinary individuals who embody bravery and courage.

Join us as we shine a spotlight on the Ascona Group and its invaluable contribution as a sponsor of the Bravery Award & Courageous Family categories of the Child of Wales Awards 2024.

About Ascona Group – sponsor of the Bravery Award & Courageous Family Award

Ascona Group is one of the UK’s fastest growing forecourt operators. With a network portfolio of 62 sites across the UK, serving over 300,000 customers a week and in the top 10 of the Top 50 Independents in the UK. The Group is renowned for its commitment to supporting local communities. Its sponsorship of the Bravery Award & Courageous Family category underscores its dedication to celebrating individuals who demonstrate extraordinary courage in the face of adversity.

Through its partnership with us, here at the Child of Wales Awards, the Ascona Group demonstrates its commitment to recognising and rewarding the young people of Wales who display remarkable bravery and resilience. This support enables us to enhance the awards ceremony, amplify our reach, and support our mission, for which we are deeply grateful.

Darren Briggs, founder and CEO of Ascona Group, said:

“Since we launched Ascona in 2011, supporting our communities has been at the heart of everything we do, so I am very proud that we are able to support the Child of Wales awards in 2024 and invest in the future of our nation – our children.

“We are so inspired by the stories of these young individuals and their families, who have shown such remarkable bravery and courage in the face of real adversity. It is an honour to support the Child of Wales awards as they shine a light on the incredible journeys of some of the UK’s bravest young people and their families, and to be able to celebrate their achievements in front of the entire nation.”

Blanche Sainsbury, Founder of the Child of Wales Awards, added:

“We are deeply grateful for the generous support of the Ascona Group. Its dedication to helping the local community and, in this case, honouring individuals who demonstrate exceptional bravery and courage, aligns perfectly with the ethos of the Child of Wales Awards.”

As we celebrate the partnership between the Ascona Group and the Child of Wales Awards, we are reminded of the power of collaboration in creating positive change.

Together, we continue to uplift and celebrate the incredible achievements of children and young people across Wales. We look forward to continuing our journey of impact and inspiration with the Ascona Group by our side.

While celebrating the remarkable achievements of children and young people across Wales, the Child of Wales Awards is proud to partner with organisations that share our commitment to empowering, recognising, and rewarding young people for their outstanding sporting achievements. One such partner is Commonwealth Games Wales, whose support and dedication play a crucial role in honouring the young sporting heroes over the age of 13.

Join us as we shine a spotlight on Commonwealth Games Wales and their invaluable contribution as a sponsor of the Young Sporting Hero Over 13 category of the Child of Wales Awards 2024.

About Commonwealth Games Wales – sponsor of Young Sporting Hero Over 13

Commonwealth Games Wales is dedicated to promoting sports participation and excellence in Wales. Their sponsorship of the Young Sporting Hero Over 13 category reflects their commitment to recognising and celebrating the exceptional talents of young athletes across the nation.

Through its partnership with us, here at the Child of Wales Awards, Commonwealth Games Wales demonstrates its commitment to supporting young athletes and promoting the values of sportsmanship, dedication, and teamwork. This support enables us to highlight the achievements of these young sporting heroes, amplify our reach, and support our mission, for which we are deeply grateful.

Rebecca Edwards-Symmons, CEO, Commonwealth Games Wales, said:

“Commonwealth Games Wales is proud to stand alongside the Child of Wales Awards, celebrating the exceptional talent and determination of young athletes. Together, we can inspire future champions to reach for their dreams.”

Blanche Sainsbury, Founder of the Child of Wales Awards, added:

“We are thrilled to have Commonwealth Games Wales on board as a sponsor. Their dedication to promoting sports excellence aligns perfectly with our mission at the Child of Wales Awards. Through their support, we can honour the achievements of young athletes and encourage them to reach their full potential.”

As we celebrate the partnership between Commonwealth Games Wales and the Child of Wales Awards, we are reminded of the importance of supporting and celebrating the achievements of young athletes. Together, we continue to uplift and celebrate the incredible talents and achievements of children and young people across Wales. We look forward to continuing our journey of impact and inspiration with Commonwealth Games Wales by our side.

One such partner is Owens Group, whose support and dedication play a crucial role in honouring the young individuals who take on caring responsibilities.

Join us as we shine a spotlight on Owens Group and their invaluable contribution as a sponsor of the Young Carer category of the Child of Wales Awards 2024.

About Owens Group – sponsor of Young Carer Award

Owens Group is one of the UK’s leading family-owned Transport, Warehousing & Distribution Companies. It is dedicated to supporting communities and individuals across Wales. Its sponsorship of the Young Carer category reflects their commitment to recognising and celebrating the selfless dedication of young individuals who provide care and support for their loved ones.

Through its partnership with us, here at the Child of Wales Awards, Owens Group demonstrates its commitment to supporting and empowering young carers who make significant sacrifices to care for others. This support enables us to highlight the achievements of these young individuals, amplify our reach, and support our mission, for which we are deeply grateful.

David Owen, Owens Group, said:

“Owens Group are proud to be associated with the Child of Wales Awards 2024 and delighted to sponsor the Exceptional Young Carer Award.

“Over the last 50 years since Owens Group started, we have been very prominent in giving back to charities, local communities, and sporting clubs. What these young, inspirational children do daily for their family, friends and the local community is truly breath-taking and to be a part of giving something back to them is so important to us.

“As a proud Welsh business, we’re looking forward to celebrating the event in what should be a great night.”

Blanche Sainsbury, Founder of the Child of Wales Awards, added:

“We are thrilled to have Owens Group as a sponsor of the Young Carer category. Their commitment to supporting young carers aligns perfectly with our mission at the Child of Wales Awards. Through their support, we can celebrate the selflessness and resilience of young individuals who make a difference in the lives of others.”

As we celebrate the partnership between Owens Group and the Child of Wales Awards, we are reminded of the importance of supporting and celebrating the efforts of young carers. Together, we continue to uplift and celebrate the incredible contributions of children and young people across Wales. We look forward to continuing our journey of impact and inspiration with Owens Group by our side.

One such partner is Princes Gate, whose support and dedication play a crucial role in honouring the young sporting heroes under the age of 13.

Join us as we shine a spotlight on Princes Gate and their invaluable contribution as a sponsor of the Young Sporting Hero U13 category of the Child of Wales Awards 2024.

About Princes Gate – sponsor of Young Sporting Hero U13

Princes Gate’s mineral water is sourced from natural springs located in the Pembrokeshire countryside. Princes Gate is known for its commitment to sustainability and environmental responsibility, using recyclable packaging and supporting local initiatives. The company produces still and sparkling water, and its products are available in various retail outlets across the UK and internationally.

Princes Gate is also known for its commitment to promoting healthy lifestyles and supporting youth development through sports. Its sponsorship of the Young Sporting Hero U13 category reflects its dedication to recognising and celebrating the exceptional talents of young athletes across Wales.

Through its partnership with us, here at the Child of Wales Awards, Princes Gate demonstrates its commitment to empowering young athletes and promoting the importance of sportsmanship, dedication, and perseverance. This support enables us to highlight the achievements of these young sporting heroes, amplify our reach, and support our mission, for which we are deeply grateful.

Sam Atkinson, Head of Sales & Marketing, said:

“At Princes Gate Mineral Water, we are honoured to be supporting the Child of Wales Awards. Supporting and encouraging children from across Wales to achieve their goals has always been close to our hearts and so to be involved in such a special, inspiring event is truly a privilege.”

“We are immensely proud to be sponsoring and celebrating the Young Sporting Hero (Under 13) at the Child of Wales Awards. We would like to congratulate every nominee, you are all winners in our eyes.”

Blanche Sainsbury, Founder of the Child of Wales Awards, added:

“We are deeply grateful for the generous support of Princes Gate. Its dedication to promoting youth development through sports aligns perfectly with the ethos of the Child of Wales Awards. Through their sponsorship, we can celebrate the achievements of young athletes and inspire others to pursue their passions.”

As we celebrate the partnership between Princes Gate and the Child of Wales Awards, we are reminded of the importance of supporting and celebrating the achievements of young athletes. Together, we continue to uplift and celebrate the incredible talents and achievements of children and young people across Wales. We look forward to continuing our journey of impact and inspiration with Princes Gate by our side.

One such partner is Thomas Carroll, whose support and dedication play a crucial role in honouring the extraordinary individuals who embody resilience, courage, and compassion.

Join us as we shine a spotlight on Thomas Carroll and their invaluable contribution as a category sponsor of the Child of Wales Awards 2024.

About Thomas Carroll – sponsor of Young Fundraiser Award

With more than 50 years’ experience, Thomas Carroll Group is one of the UK’s leading independent providers of business insurance broking, personal insurance broking, employee benefits, wealth management, health & safety and employment law consultancy.

Through its partnership with us, here at the Child of Wales Awards, Thomas Carroll demonstrates its commitment to recognising and rewarding the young people of Wales who are doing such amazing things raising funds for worthy causes within their local communities. This support enables us to enhance the awards ceremony, amplify our reach, and support our mission, so our gratitude goes out to them.

Rhys Thomas, CEO of Thomas Carroll Group, said:

“At Thomas Carroll, we pride ourselves on supporting our local community and Welsh charities as much as we can. The awards help raise vital funds for charities that support young people across Wales, so we knew this was something we had to be involved with.

“It’s so important that we recognise and celebrate the extraordinary achievements of our young people, many of which face hardships, yet remain positive and compassionate despite their struggles. Their bravery, courage and kindness are things to be deeply admired.

“We’re delighted to be sponsoring the Young Fundraiser Award and are looking forward to meeting all the nominees in September and celebrating these inspiring young people.”

Blanche Sainsbury, Founder of the Child of Wales Awards, added:

“We are deeply grateful for the generous support of Thomas Carroll. Its dedication to helping the local community and, in this case, celebrating the young individuals making a vital impact by raising funds in their own local communities, is very much a part of what the Child of Wales Awards is all about.”

As we celebrate the partnership between Thomas Carroll and the Child of Wales Awards, we are reminded of the power of collaboration in creating positive change. Together, we continue to uplift and celebrate the incredible achievements of children and young people across Wales. We look forward to continuing our journey of impact and inspiration with Thomas Carroll by our side.

One such partner is Westacres, whose support and dedication play a crucial role in honouring the courageous children under the age of 13.

Join us as we shine a spotlight on Westacres and their invaluable contribution as a sponsor of the Child of Courage U13 category of the Child of Wales Awards 2024.

About Westacres – sponsor of Child of Courage U13

Westacres is an associate company of Morganstone Ltd established in 2008. Its sponsorship of the Child of Courage U13 category reflects its commitment to recognising and celebrating the bravery and resilience of young individuals facing significant challenges.

Through its partnership with us, here at the Child of Wales Awards, Westacres demonstrates its commitment to supporting and uplifting courageous children. This support enables us to honour the extraordinary courage of these young individuals, amplify our reach, and support our mission, for which we are deeply grateful.

Tonia Morgan, Director, Westacres, said:

“Westacres is absolutely delighted to be sponsoring the Child of Courage under 13 category at this year’s Child of Wales Awards. We feel it is so important that the incredible achievements of some of our country’s most inspiring children are recognised. These awards provide the opportunity to shine a light on a group of incredible youngsters who demonstrate true ambition, courage, dedication and determination to overcome all adversities.”

Blanche Sainsbury, Founder of the Child of Wales Awards, added:

“We are delighted to have Westacres as a sponsor of the Child of Courage U13 category. Their dedication to supporting children facing challenges aligns perfectly with our mission at the Child of Wales Awards. Through their support, we can celebrate the bravery and resilience of young children and inspire others to overcome adversity.”

As we celebrate the partnership between Westacres and the Child of Wales Awards, we are reminded of the importance of supporting and celebrating the courage of young individuals. Together, we continue to uplift and celebrate the incredible bravery and resilience of children and young people across Wales. We look forward to continuing our journey of impact and inspiration with Westacres by our side.

One such partner is Gower College, whose support and dedication play a crucial role in honouring the outstanding charities making a difference in our communities.

Join us as we shine a spotlight on Gower College and their invaluable contribution as a category sponsor of the Child of Wales Awards 2024.

About Gower College – sponsor of Outstanding Charity Award

Gower College is a further education college located in Swansea. It provides a wide range of courses and educational opportunities for students post-16, including A-levels, vocational qualifications, apprenticeships, and adult education programs. The college serves the local community and aims to support students in achieving their academic and career goals.

Through its partnership with us, here at the Child of Wales Awards, Gower College demonstrates its commitment to celebrating organisations that make a tangible difference in the lives of individuals and communities across Wales. This support enables us to highlight the impactful work of these charities, amplify our reach, and support our mission, for which we are deeply grateful.

Mark Jones, Principal, Gower College Swansea, said:

“Gower College Swansea is once again delighted to be a sponsor of the Child of Wales Awards. As a College, we have always been committed to providing young people with support, encouragement and opportunities for a brighter future. Never has this been more important than during the past few very difficult years.

“We are proud to be associated with the Child of Wales Awards, which celebrate and honour so many inspirational young people, as well as the individuals, families and organisations that support them.

“Good luck to all the nominees and we really look forward to meeting you all in September!”

Blanche Sainsbury, Founder of the Child of Wales Awards, added:

“Celebrating the spirit of generosity and compassion, Gower College’s sponsorship of the Outstanding Charity Award embodies the essence of our mission at the Child of Wales Awards. Their commitment to recognising and supporting charitable endeavours resonates deeply with our values, and we are immensely grateful for their partnership. Together, we celebrate the remarkable impact charities make in our communities, inspiring hope and fostering positive change for future generations.”

As we celebrate the partnership between Gower College and the Child of Wales Awards, we are reminded of the power of collaboration in creating positive change. Together, we continue to uplift and celebrate the incredible achievements of children and young people across Wales. We look forward to continuing our journey of impact and inspiration with Gower College by our side.

Celebrating the remarkable achievements of children and young people across Wales, the Child of Wales Awards proudly collaborates with like-minded organisations that share our commitment to empowering, recognising, and rewarding youth for their outstanding accomplishments.

Among these valued partners is Swansea City Football Club, whose unwavering support and dedication play a paramount role in honouring extraordinary individuals who embody resilience, courage, and great talent. Together, we strive to spotlight and celebrate the inspiring efforts of these young change makers.

Join us in shining a light on Swansea City Football Club and their invaluable contribution as sponsor of our Young Performer award, at the Child of Wales Awards 2024.

About Swansea City Football Club – sponsor of Young Performer award

Founded in 1912, Swansea City Football Club has a rich history in Welsh and English football. Swansea City currently competes in the EFL Championship League, and has had several successful seasons, including a notable period in the Premier League. With an extensive history and affection deeply rooted within the local community, Swansea City continues to be a source of pride for Welsh football fans.

The club’s commitment to supporting the local community and giving back to its fans is at the heart of everything it does; as it has become renowned for its involvement in schools, charities and championing local initiatives with the club even donating proceeds from kit purchases to causes close to home.

Through its collaboration with us, Swansea City Football Club showcases its dedication to acknowledging and rewarding the talented youth of Wales who consistently strive for greatness. Their support enhances our awards, expands our outreach, and fortifies our mission, for which we are truly grateful.

Swansea City chairman, Andy Coleman, said:

“It is a privilege for Swansea City to be part of the upcoming Child of Wales awards as sponsors of the Young Performer category. Championing the local community is deeply ingrained within our club’s history – and what better way to honour that by recognising our nation’s young achievers.”

Blanche Sainsbury, Founder of the Child of Wales Awards, expressed her deep gratitude:

“We sincerely appreciate the generous support of Swansea City Football Club. Their commitment in giving back to the local community and, specifically, empowering and honouring young performers who strive to achieve their goals, aligns perfectly with the ethos of the Child of Wales Awards.”

As we celebrate the partnership between Swansea City Football Club and the Child of Wales Awards, we are reminded of how instrumental working together can be when creating positive change. Together, we persist in uplifting and celebrating the remarkable achievements of children and young people across Wales. We eagerly anticipate continuing this journey of impact and inspiration with Swansea City Football Club by our side.

To nominate a deserving Young Performer, click here

Unveiling our new logo for the Child of Wales Awards 2024