Introducing Joe’s Ice Cream as the Bravery Award sponsor

We are thrilled to announce that Joe’s Ice Cream is the Bravery Award sponsor for the National Children of Wales Awards.

The company has a very interesting history. In 1898, Luigi Cascarini came to Swansea from Italy, and discovered that no cafes were open in the mornings to accommodate the early workers of the Swansea Valley.

Luigi opened a cafe for workers, where he served them authentic Italian coffee. Soon, he was opening multiple cafes, which his children helped him run.

Luigi’s eldest son, Joe, came to Wales and began to run the café on 85 St Helen’s Road. As an avid fan of ice-cream, Joe wanted to add an Italian flair to his father’s Welsh cafes. Following a secret family recipe, Joe sourced the finest ingredients in Wales and introduced Swansea to the unique, luxury Italian ice-cream which is popular today.

Regarding their involvement with the National Children of Wales Awards, co-owner, Adrian Hughes, said:

“Joe’s Ice Cream is incredibly proud to be part of the inaugural National Children of Wales Awards, recognising the outstanding achievements, tireless fundraising, passion and incredible bravery of children and young people in Wales.

“As an ice cream producer, bringing happiness to children is part of what we do. We firmly believe that every child has a right to a happy and safe childhood, but sadly this is all too often not the case. These awards will raise much needed funds and support to four amazing charities, dedicated to helping and supporting children in Wales”.

Blanche Sainsbury, the founder of the National Children of Wales Awards, added:

“We are delighted that Joe’s Ice Cream have chosen to sponsor our Bravery Award. A visit to Joe’s is a favourite treat for so many Welsh children, and it’s wonderful to have them so prominently involved in these important awards. Without companies such as Joe’s, events such as this would not be possible.”