Businesses show generosity for first National Children of Wales Awards

A bespoke design by acclaimed international fashion designer Jayne Pierson, the use of a super yacht for three days and a box at the Royal Albert Hall are just some of the prizes that will be available at the National Children of Wales Awards thanks to the generosity of the business community.

The National Children of Wales Awards will take place at the Celtic Manor on April 3, 2020. The organisers aim to raise £100,000 at the event, which will be distributed to four charities in Wales that help children: The Teenage Cancer Trust, Dreams & Wishes, the National Society for the Prevention of Cruelty to Children (NSPCC) and the Bluestone Foundation.

The event has already attracted remarkable support from the business community with all award categories now sponsored for the evening – though opportunities remain for businesses to get involved by supporting other aspects of the event.

The event’s two main sponsors are The Trade Centre Wales, one of the largest and fastest growing used car companies in the UK, and Bidfood, one of the largest food wholesalers in the UK.

The category sponsors are: 1192 Laser & Beauty Clinic, Andrew Rees & Sons Butchers, Barclays, Bibendum Wine, DWJ Group, DWJ Wealth Management, Gower College Swansea, Iceland Foods, Joe’s Ice Cream, MGY, Mitre Linen, Princes Gate, Principality Building Society, RedKite Solicitors, Sytner BMW and Thomas Recruitment Group.

But the event hopes to add even more extraordinary auction prizes to the roster – giving it every chance of exceeding its £100,000 target for the evening.

Blanche Sainsbury, chair of the Bluestone National Park Resort and founder of the National Children of Wales Awards, said:

“Companies from across Wales have demonstarted remarkable generosity in their support for the inaugural National Children of Wales Awards through both backing the event as sponsors and by offering some extraordinary auction prizes. We have been blown away by the support for this event so far and we are delighted to still be speaking to a number of businesses and individuals about additional prices and sponsorship opportunities.”

Some 15 children will be recognised at the awards. The categories focus on diversity, bravery, sporting achievements, and will recognise children who help others through championing causes, caring and fundraising.

The prestigious event will feature male voice choir Only Men Aloud, the winners of BBC talent show Last Choir Standing; Angelicus Celtis, a choir of Welsh schoolgirls who reached the semi-final of Britain’s Got Talent in 2017; and the event will also feature performances from Motionhouse, a world-class dance-circus production company.

Anyone interested in sponsoring the awards, buying a table or donating an auction prize, please contact Mark Hillary at:

We are thrilled to announce that Joe’s Ice Cream is the Bravery Award sponsor for the National Children of Wales Awards.

The company has a very interesting history. In 1898, Luigi Cascarini came to Swansea from Italy, and discovered that no cafes were open in the mornings to accommodate the early workers of the Swansea Valley.

Luigi opened a cafe for workers, where he served them authentic Italian coffee. Soon, he was opening multiple cafes, which his children helped him run.

Luigi’s eldest son, Joe, came to Wales and began to run the café on 85 St Helen’s Road. As an avid fan of ice-cream, Joe wanted to add an Italian flair to his father’s Welsh cafes. Following a secret family recipe, Joe sourced the finest ingredients in Wales and introduced Swansea to the unique, luxury Italian ice-cream which is popular today.

Regarding their involvement with the National Children of Wales Awards, co-owner, Adrian Hughes, said:

“Joe’s Ice Cream is incredibly proud to be part of the inaugural National Children of Wales Awards, recognising the outstanding achievements, tireless fundraising, passion and incredible bravery of children and young people in Wales.

“As an ice cream producer, bringing happiness to children is part of what we do. We firmly believe that every child has a right to a happy and safe childhood, but sadly this is all too often not the case. These awards will raise much needed funds and support to four amazing charities, dedicated to helping and supporting children in Wales”.

Blanche Sainsbury, the founder of the National Children of Wales Awards, added:

“We are delighted that Joe’s Ice Cream have chosen to sponsor our Bravery Award. A visit to Joe’s is a favourite treat for so many Welsh children, and it’s wonderful to have them so prominently involved in these important awards. Without companies such as Joe’s, events such as this would not be possible.”