Businesses show generosity for first National Children of Wales Awards

A bespoke design by acclaimed international fashion designer Jayne Pierson, the use of a super yacht for three days and a box at the Royal Albert Hall are just some of the prizes that will be available at the National Children of Wales Awards thanks to the generosity of the business community.

The National Children of Wales Awards will take place at the Celtic Manor on April 3, 2020. The organisers aim to raise £100,000 at the event, which will be distributed to four charities in Wales that help children: The Teenage Cancer Trust, Dreams & Wishes, the National Society for the Prevention of Cruelty to Children (NSPCC) and the Bluestone Foundation.

The event has already attracted remarkable support from the business community with all award categories now sponsored for the evening – though opportunities remain for businesses to get involved by supporting other aspects of the event.

The event’s two main sponsors are The Trade Centre Wales, one of the largest and fastest growing used car companies in the UK, and Bidfood, one of the largest food wholesalers in the UK.

The category sponsors are: 1192 Laser & Beauty Clinic, Andrew Rees & Sons Butchers, Barclays, Bibendum Wine, DWJ Group, DWJ Wealth Management, Gower College Swansea, Iceland Foods, Joe’s Ice Cream, MGY, Mitre Linen, Princes Gate, Principality Building Society, RedKite Solicitors, Sytner BMW and Thomas Recruitment Group.

But the event hopes to add even more extraordinary auction prizes to the roster – giving it every chance of exceeding its £100,000 target for the evening.

Blanche Sainsbury, chair of the Bluestone National Park Resort and founder of the National Children of Wales Awards, said:

“Companies from across Wales have demonstarted remarkable generosity in their support for the inaugural National Children of Wales Awards through both backing the event as sponsors and by offering some extraordinary auction prizes. We have been blown away by the support for this event so far and we are delighted to still be speaking to a number of businesses and individuals about additional prices and sponsorship opportunities.”

Some 15 children will be recognised at the awards. The categories focus on diversity, bravery, sporting achievements, and will recognise children who help others through championing causes, caring and fundraising.

The prestigious event will feature male voice choir Only Men Aloud, the winners of BBC talent show Last Choir Standing; Angelicus Celtis, a choir of Welsh schoolgirls who reached the semi-final of Britain’s Got Talent in 2017; and the event will also feature performances from Motionhouse, a world-class dance-circus production company.

Anyone interested in sponsoring the awards, buying a table or donating an auction prize, please contact Mark Hillary at:

We are thrilled to announce that Princes Gate is sponsoring the Young Sporting Hero award at the inaugural National Children of Wales Awards.

Princes Gate was established in 1991, on an organic farm in a remote corner of Pembrokeshire, with David and Glyn Jones and their parents bottling Princes Gate water by hand. The natural spring water came from the beautiful Preseli Mountains, and still does to this day.

In 2004, the demand for Princes Gate water began to increase dramatically, and eventually every farm outhouse and converted barn was full to bursting with staff and stock. The microplant couldn’t cope, so plans had to be made for a fully-fledged bottling plant.

In 2008, Princes Gate partnered with the Welsh Rugby Union – a partnership which has lasted over a decade. The company has also partnered with other sporting bodies, including Cardiff City FC and the Scarlets.

The environment is especially important to Princes Gate, and it is committed to reducing its environmental impact. It reduced the weight of its bottles, allowing it to save over 250 million grams of plastic every year and a huge amount of energy used in transportation.

Princes Gate also replaced its diesel generators with 3-phase electricity, and purchased a £1.5m bottle blower, which has dramatically reduced its raw material PET truckloads from 1,000 to just 50 per year.

Princes Gate is also the first soft drinks manufacturer in the UK to become completely self-sufficient due to its investment in a wind turbine and solar panels. This earned it a royal visit from The Queen, who praised its eco-friendly efforts.

Last year, Princes Gate was one of the first bottled water companies to start using recycled plastic from within the UK in its bottles. Now, it uses a minimum of 51 percent recycled plastic across its whole range. This has helped the company to minimise its carbon footprint and reduce waste.

Of its involvement with the National Children of Wales Awards, Endaf Edwards, general manager, said:

“We are delighted to be supporting the National Children of Wales Awards. Over the years, we have had the pleasure working with and supporting children across Wales from different backgrounds with different needs.

“When we heard that Bluestone and The Bluestone Foundation were developing an awards evening celebrating the lives and accomplishments of our children, many of whom have overcome so much to reach their goals, it was the easiest decision to be involved.

“We are lucky enough to have some great Welsh sporting partnerships and are thrilled and privileged to be sponsoring the Young Sporting Hero category. All the best to each and every nominee, they are all truly inspiring.”